Rheum. As in 'eye rheum'.

This to supplant the previous word of the day.

We have had a submission from Joel, one of our readers...

"Sweel. I don't know what it means but I love it. I mean I love the word so much that I want to take it up as a career and become a professional sweeler.

So, for me, sweel is the word of the day!"

Thanks Joel!

How is it that a person can be labelled as "suffering from relevance deprivation syndrome" or be criticised with the "struggling for relevancy" barb?

Is this type of criticism targeted at the person specifically for "appearing" to struggle for relevancy?

"The poor blighter thinks that there are relevant things that he might do, the deluded chap. But nothing is relevant. Vincent's struggle to achieve relevancy is ridiculous."

Colloquial terms add colour, flavour and humour to language.

Some colloquialisms emerge from the street and, like a virus, quickly go mainstream.

"Hold my beer" is a good example.

You know those people who preface nearly every answer with "I mean.."

"I mean.... when I was working there blah blah blah"